9/28/2023 0 Comments Ad in whatsappGo back to Facebook, enter the code and finalize the connection to WhatsApp.Retrieve the code in the Twilio Console by navigating to Monitor > Logs > Messaging > Look for the message and retrieve the code.Navigate to the Page > click on Settings (top right) > Select WhatsApp.Make sure you have admin access to your business' Facebook Page.Meta requires a Facebook page with an associated WhatsApp account in order to create click to message ads. Part 1: Connect your Facebook Page and WhatsApp account A phone number provisioned as a WhatsApp sender with Twilio. ![]() Admin access to the Facebook Page for your business.Meta Business Manager and access to the Ad Manager to create ads.Please plan to spend between 15-30 minutes to set up your test click-to-message campaign. In the below example, we will create a click-to-WhatsApp ad campaign associated with a WhatsApp sender provisioned using a Twilio-managed WABA. Measure results: Collect information from the campaign and use Event Streams to send information to Segment so you can measure the campaign effectiveness.Build your bot: Use Twilio Studio to build a bot to automate conversations and drive users towards your campaign goals.Easy connection: Connect your existing WhatsApp sender to a click to message campaign.Now that we’ve discussed the value of ads that Click to WhatsApp, let’s get started. How to Create Ads that Click to WhatsApp with Twilio: Tutorial ![]() As a result, using these ads as an entry point to enable new conversations can help reduce costs. Reduce costs: WhatsApp conversations that originate from Click-to-WhatsApp ads are considered user-initiated conversations for WhatsApp’s pricing model, and conversations that start from an ad entry point won’t be charged a WhatsApp fee for 3 days after the conversation was started, as of March 1, 2023.Not only will using these ads help you meet consumers on the channel they prefer, but they can also increase your ROI. Increase ROI: In The Total Economic Impact of Meta Business Messaging for Customer Care, a commissioned study conducted by Forrester Consulting, businesses who began using WhatsApp saw a 94% improvement in conversion rates and a 92% reduction in average cost per lead.175 million users message a business every day on WhatsApp, and it is the most popular messaging app in more than 180 countries. Improve customer satisfaction: Engage with consumers where they prefer to communicate in order to drive customer satisfaction.Reach new customers: Click-to-WhatsApp ads enable you to get in front of new consumers on the platforms where they are spending their free time, Facebook and Instagram.Ads where the call to action is clear receive higher engagement and click through rates. One best practice for Click-to-WhatsApp ads is to use ad creative that looks like a WhatsApp message in order to make it clear that a user will be starting a WhatsApp conversation by clicking on it. On average, users in the US spend more than 16 hours per month on Facebook and nearly 8 hours per month on Instagram, so these ads enable you to get in front of users where they are spending their free time and encourage them to learn more about your product or service. What are Ads That Click to WhatsApp?Īds that click to WhatsApp are Facebook or Instagram ads that, when a user clicks on them, start a WhatsApp conversation between the user and the brand. ![]() And by creating these Click-to-WhatsApp ads with Twilio, you can get additional value out of your ads by integrating a Twilio Studio bot to triage incoming messages, gathering info from each click with Event Streams, and measuring campaign performance with Segment. With ad creative and copy that are designed to appeal to your target audience, you can use these ads to attract new customers. ![]() These Facebook and Instagram ads are a way to initiate conversations with consumers over their preferred messaging channel. With 64% of consumers saying they are likely to message a brand directly through an ad, WhatsApp advertising is a useful tool for reaching new and existing customers. These unique entry points help reach new consumers and drive awareness that they can message the brand on WhatsApp. There are a variety of entry points brands can use to reach consumers over messaging apps like WhatsApp: from deep links on websites or in emails, to QR codes on billboards or product packaging.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |